Supporting the digital nomad in staying connected

Your freshly painted reception area looks clean and bright. The new outside seating area will attract al-fresco diners once the sun makes a reappearance. And your guests will love the calming sanctuary you've created in the spa. There is, however, one upgrade that can dramatically increase business and make your customer satisfaction rates soar, and that's reliable and high-speed WiFi.

While fresh and clean premises, first-rate customer service and top-notch food and drink all play an essential role in the hospitality realm, the availability of complimentary high-speed internet can make or break the relationship you enjoy with your guests. In fact, according to Merrill Research, the most desired hospitality amenity for travellers is WiFi, with discounts and free parking chasing the rear.

Pre-pandemic, WiFi was already a must-have amenity with guests seeking hotels that could provide the type of fast connectivity they experienced at home. However, the COVID-19 lockdowns have changed how the average person uses technology for business and entertainment purposes. Video conferencing tools like Zoom and streaming services such as Netflix significantly spiked during the pandemic, and this type of digital consumption doesn't show any signs of waning now that the economy has reopened – particularly as the hybrid working model has become a workforce expectation.

Video tools like these require a higher bandwidth capability than simply sending emails and browsing websites. However, now these services have become the norm; if your hotel doesn't have the reliable connectivity that supports guests' video-dominant digital lifestyles, they'll go somewhere else that does.

Plus, the increase in the number of phones, tablets, laptops, wearables, speakers and more that your guest will travel with increases every year. According to Statista, the average Briton has access to more than nine devices - so just think how this figure will grow in a family room! These statistics clearly demonstrate why your guests' ability to connect to a fast and reliable network quickly and securely is crucial for their satisfaction and can mean the difference between a glowing and negative review.

In addition, the use of technology to support enhanced guest experiences like contactless check-in and smart building automation has dramatically accelerated over the last 18-24 months. This continued expansion of technologies used by both guests and property has become the primary driver of connectivity changes, which is why Beacon has partnered with two expert internet services providers to support our customers in achieving their high-speed internet goals.

LIBERTY-I has over 15 years’ experience in providing independent public access wireless networks for hotels and hospitality venues. They have since expanded to provide a full range communications services for any size of business, including business IT networking and support, hosting and cloud storage, and hospitality Wi-Fi and IP voice communication.

Their ethos is to supply reliable, state-of-the-art tech and 24/7 support so you can concentrate on running your business – hassle free. They work with the biggest brands, have over 10,000 satisfied customers worldwide and are committed to a 99.99% uptime KPI.

To find out more about them and the services they provide, check out the short video below:

CLEVERNET has worked with leading hoteliers and retailers across the UK and Ireland for over 17 years and has the expertise to deliver a bespoke solution that can meet all your guest’s needs. Their innovative solutions include a guest network to capture marketing data, secure staff networks and a VIP network for special guests too.

The required up-front capital expenditure is low, and their highly competitive monthly maintenance fee includes a variety of benefits, including:

• A free of charge connectivity audit to assess where they can achieve improvements.

• All hardware required for a fully managed WiFi solution compliant with brand standards.

• A fully managed installation.

• Free hardware swap-outs throughout the term.

• A low CAPEX upfront model with an agreed fixed monthly subscription cost.

• Kernel management system to view network health, download guest email addresses and log faults.

• Full coverage across the hotel.

• Cloud-managed, self-healing WiFi network that proactively searches for the latest bug fixes and security updates.

• 80meg or faster CLEVERfibre broadband connection.

• 24/7 support that extends to the end user.

To open an account with either provider, drop us a message via Live Chat or complete the contact form below. Alternatively, if you let us know your requirements, we’ll recommend the best solution for your needs. Remember, we’re here to make your life easier so just give us a call and we can talk through your objectives.

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