Updated: Nov 4, 2021
2020 felt like the year that never was, and Christmas fizzled out like a damp squib. So this year, Brown-Forman is planning to make up for it in style. They’re spreading Christmas cheer and giving Jack Daniel’s drinkers the chance to get in the festive spirit with exclusive prizes and chances to win epic trips in 2022.
The plan is to capitalise on the findings of the 2019 CGA Christmas Report. For example, it tells us that 39% of consumers are likely to try new/different drinks when out over the festive period, that 53% like to see seasonal drinks offered throughout Christmas and New Year, and that 40% like to see a greater variety of drinks on offer over the season.
These are big numbers that should help you have a big Christmas!
So, why not do the same and serve your customers a range of festive cocktails this year that features Jack Daniel’s? Whether you want to knock up a Godfather Christmas, a Spiced Apple Fizz, or a Christmas Crumble, all you need to do is request a toolkit, and you’ll have everything you need to get involved in Brown-Forman’s festive campaign.
To take part in the campaign, get in touch here. For more information on the customer journey, the swag available, and exciting Christmas serve ideas, click below and let’s make Christmas 2021 count like never before.