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With 25% of Brits expected to be vegan or vegetarian by the end of 2025, now is the time to expand your plant-based offering and capitalise on this fresh opportunity. 

Veganuary

Veganism is not just for January

In January 2021, a whopping 580,000 people pledged to go vegan for the month of January, with more people experimenting with animal-free diets during the pandemic than ever before. This year looks set to be even bigger, with a YouGov poll predicting that the Veganuary campaign could reach the milestone of attracting over 2M participants to the campaign since its launch in 2014. The survey also found that attitudes towards veganism had become more positive over the past two years, with 36% describing it as an "admirable thing to do".

Veganuary is a boom time for plant-based diet followers, as manufacturers, wholesalers and retailers rush to join the trend. This 'gold rush' of interest means that it's never been easier to follow a plant-based diet, as R&D into new product innovation ensures that consumers no longer have to forego the tastes and textures they loved as committed carnivores.

Veganism is no longer the food eliminating challenge it once was, with more than 50,000 products certified by the Vegan Society. Many more eagerly anticipated versions of consumer favourites are also in the pipeline, including almond and oat-based Philadelphia spread and a Babybel cheese made from coconut oil and starch, wrapped in a green vegan wax.

If you’re looking to expand your vegan offering and capitalise on this growing food trend, we’re here to help make it a little easier. Our partner manufacturers and wholesalers have a whole host of tasty and tempting products that would win over even the most committed meat-eaters. Here are just some of our recommended products that will help you diversify your menus and appeal to a broader customer-base throughout January and beyond. 

Meatless products that even carnivores will love

Choose Hellmann’s Vegan Mayo for eggless perfection

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Try new Hellmann’s Vegan Mayonnaise – the great taste of Hellmann’s but Vegan! This creamy and delicious vegan mayonnaise is Gluten-free, suitable for Vegans and is a great source of Omega 3. Available in various pack sizes from Brakes, including a catering 2.6L size.

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