It's no secret that outside space is a valuable commodity for hospitality businesses. After all, it offers guests a chance to enjoy an al-fresco meal with friends or family, or simply relax with a glass of wine in the sunshine.
But with so much competition out there, how can you make sure your outdoor space is maximising your profits? Carry on scrolling for our top tips!
Increase your turnover through the creation of profitable outdoor space!
Protection from the elements
Our temperate climate means that Britain generally suffers from cool, wet winters and warm, wet summers. In short, it rains a lot so you’ll need to ensure your outdoor area can be enjoyed equally whether customers are basking in brilliant sunshine or sheltering from a shower. You can find a variety of options when it comes to providing shade and protection from the elements. From marquees, gazebos or igloo pods all the way through to solid timber framed pergolas - there's literally a solution for every budget, terrain and layout! However, you’ll need to check the conditions in your premises licence for your outdoor trading parameters before investing.
Creating a warm environment
Next, you need to think about how you can heat the area both economically and efficiently. Again, there are several different options – all with different pros and cons – from infrared heating that hearts only where needed, through to braziers or outdoor fireplaces which add ambience and drama.
Whatever your choice, heaters should be positioned in a way that supplies even heat distribution across both the seating and food serving areas. Another point to consider is the nature and direction of prevailing winds. Thoughtful placement of heating in areas most susceptible to ingress of cold air, using wall-mounted, ceiling-mounted, suspended, or portable heaters, will create warm and welcoming spaces where guests can dine and relax comfortably at any time of the year.
Too comfortable to leave
Furniture should be another key consideration, gone are the days when it was sufficient to scatter an array of picnic benches throughout an outdoor space. Today’s customers are looking for far more, they want the fresh air and space of the outdoors along with the comfort and relaxation of indoors. Your furniture choice is the one area that will help any outdoor setting rise above any competing establishment and encourage customers to stay longer and spend more money.
Shed some light on the matter
Then there’s lighting, it stands to reason that it should provide enough illumination for customers to move through your space safely without fear of tripping over unseen hazards. However, good lighting can also transform an ordinary outdoor setting into one that oozes ambience, warmth and encourages customer retention. So, from spotlights to path lights, recessed floor lights to solar lights, string lights to lantern lights, you’ll need to ensure your choices meet both the functional and aesthetic needs of your project.
Attracting al-fresco appetites
Finally, you need to think about your food offerings. Are you looking to simply extend your dining areas outside, blurring the lines between inside and out? Alternatively, are you looking to provide more of a dramatic experience, capturing customer attention with the theatre of an open outdoor kitchen or BBQ? It’s a great way to entertain guests and the appetising aromas may even persuade those who had only visited for a tipple to put in an order. In addition to increasing revenue, a second kitchen space outdoors takes pressure off the indoor back of the house, helping to increase speed of service, too.
As the Queen's Platinum Jubilee approaches, now is the time to start thinking about how you can make your outdoor space as inviting as possible. The extended Bank Holiday weekend will be a national celebration, and you want your business to be ready for it. Our partners can provide a range of products and services to help you extend your business outside, including furniture, shading, and lighting. With their help, you can create an outdoor space that is comfortable and stylish, perfect for entertaining your customers during the Jubilee weekend. So don't wait - start planning now and make sure your business is ready for the Queen's Platinum Jubilee.
Taking the luxury of indoors outside
Whether its restaurants, hotels, private clubs or residential homes, Moda Furnishing's commercial outdoor furniture sets are perfect for taking settings to the next level and providing a sense of luxury that will be enjoyed by you and your customers. Thinking of building a comfy outdoor area in readiness for the summer staycation season? Well, their mix of new contemporary sets is certain to bring a previously unmatched level of comfort and affluence that will see your chairs always full.
A one-stop-shop to get your party started
Nisbets has a brand-new Jubilee shop on their website! It contains all the party essentials for your Jubilee celebration, or just to stock up your business with critical supplies before the big day. As the UK’s leading supplier of catering equipment, they’re also stocked up with everything from patio heaters to fire bowls, outdoor furniture to lighting. So, it really could be your one stop shop for al fresco dining. Plus, as a Beacon customer, you can also take advantage of some fantastic online discounts on top of their already competitive pricing.
Get a free on-loan freezer with this ice cool offer
Whether you’re a leisure outlet, hotel or a pub, impulse ice cream and ice lollies are a huge sales opportunity. Ranging your ice creams appropriately is an important place to start – and thankfully, Beacon partner manufacturer, Wall’s, has all the tools you need to get you started. Plus, as a Beacon customer, you can now order a free on loan branded freezer to display all their mouth-watering and refreshing products. Click here to find out more and once your freezer is delivered order your preferred stock from your usual food wholesaler.
Grill up some goodness with these suppliers
Nothing rivals the aromas and taste of a relaxed summer barbeque, and Beacon has a whole range of quality butchers who can supply you with quality meat products, from juicy steaks to beefy burgers.
Take British Premium Meats for example. Their product range is huge and importantly sufficient stocks are available on all products for next day delivery. Provenance information is available on all products and the business has an excellent robust labelling system with clear information for the customer.
Then we have Fairfax Meadow who describe themselves as the UK’s favourite foodservice catering butcher, who has been putting great meat on the menu for over 50 years. They offer a national supply of a massive range of meat products and are proud to have won Butcher and Supplier of the Year awards consistently over two decades.
We'll drink to these expert partners
You may not know this, but Beacon has partnerships with several leading drinks manufacturers, enabling us to liaise directly with major brand owners on behalf of our customers. Some of these include Bacardi owners of more than 200 brands and labels, enjoyed in 170+ countries around the world, from their market-leading eponymous rum to Grey Goose vodka and Martini vermouth. Then there’s Brown Forman who has the world-famous bourbon brands Jack Daniel’s and Woodford Reserve within their portfolio, as well as mixology favourites Chambord liqueur and Finlandia vodka.
When it comes to a more refined tipple, Accolade Wine’s service is right on the nose - with a portfolio of well-known brands that include Hardys, Banrock Station, St Hallett's and more. They have a strong presence in all the major New World winemaking regions, and their wines are enjoyed by people globally. As a vertically integrated wine business, they’re expertise extends from grape to glass, and their focus on quality and excellence has helped them become one of the most successful wine companies in the world. Cheers to Accolade Wines!
So, there you have it – our top tips to help make the most of your outdoor space and drive revenue. We hope you found this post useful! If you need any more advice or just want to chat about which of our suppliers can help get your business outside, please don’t hesitate to get in touch via Live Chat. Remember, this article only includes a small sample of the companies we work with, so get in touch and let us find the perfect supply partner for your needs. Thanks for reading!