it's June, the month of World Gin Day and National Beer Day so this feature takes a look at some of the key on-trade drinks trends and raises a toast to some of our fantastic beverages suppliers.

If you need any assistance on putting together a drinks menu or would like some advice on the most suitable on-tap products for your customers. Get in touch with Beacon today.

A Mid-Year Round-up of On-Trade Drinks Trends 

As we reach the midway point of 2022, it's time to take a look at the latest trends in on-trade drinks. This year has seen several shifts in consumer behaviour, and the bar and drinks industry has had to adapt quickly. In this blog post, we will explore some key trends set to dominate the next few years. So, whether you're looking to update your menu or simply stay ahead of the curve, read on for all you need to know!


Healthier Options

We're seeing an uptick in demand for healthier drink options in terms of low-alcohol and alcohol-free options. In fact, according to the Bacardi Cocktail Trends Report in partnership with The Future Laboratory, 58% of consumers globally were drinking more non‐alcoholic and low‐ABV cocktails than a year ago. From alcohol-free beer and wine to spirit alternatives like Seedlip, there are now more options than ever for those looking to cut down on booze. And with many of these products tasting just as good as their alcoholic counterparts, it's not surprising that they're becoming more popular with bartenders and drinkers alike.


This trend is driven by customers who are becoming increasingly health-conscious and looking for ways to enjoy themselves without overindulging. Drinks with functional ingredients, such as CBD or probiotics are also becoming more popular as people look for ways to wind down without alcohol. Plus, lower-sugar alternatives are being sought out by calorie-conscious customers or those simply looking for healthier options. Therefore, whether it's a low-alcohol cocktail or a mocktail made with fresh fruit and vegetable juices, bars and restaurants need to offer their customers choices that are both delicious and good for them.


Ready-Made Cocktails

Another big trend set to continue is the rise of ready-made cocktails. Their popularity soared during the pandemic as consumers sought ways to replicate the bar experience at home. However, their demand has continued to increase. And that's good news for venues that are looking to save time during busy service periods.


By pre-batching cocktails instead of mixing them on the spot, you can save yourself a lot of time and hassle. Plus, if your venue offers delivery, you can tap into an additional revenue stream by using food aggregator apps to reach a broader range of customers. So, ready-to-drink cocktails are the way to go if you're looking for a way to streamline your cocktail service and expand your customer base.


A Nostalgic Experience

For many people, going out for a drink is about more than just the alcohol. It's about the atmosphere, the company and the experience. And that's why, as drinkers return to bars after a long period at home, they're seeking out places that offer something different. Whether it's a classic Cosmos in a nostalgic speakeasy or an Espresso Martini in a film-themed bar, people are looking for drinks that will transport them to another time and place. 


The trend for retro cocktails is also gaining popularity, with bars bringing back old favourites from previous decades. Influenced by the long-awaited reboot of Sex and the City and Just Like, online recipe searches for signature drinks such as the Cosmopolitan and Manhatten began spiking during the series' broadcast. In fact, according to online drinks retailer The Bottle Club, global searches for the cocktail have increased by 204%. 


Local Provenance


There's also definitely a trend these days towards using local ingredients in drinks, which is great for a few reasons. For one thing, it supports local businesses and farmers. Plus, customers are becoming more aware of the provenance of their food and drink, so bars and restaurants must be able to provide them with this information. And of course, local ingredients are often fresher and more sustainable than imported ones!


There are lots of ways to incorporate local ingredients into drinks. For example, you could use local fruits and herbs in cocktails or source spirits from nearby distilleries. Even something as simple as using locally-brewed beer or wine in your drinks menu can make a big difference. So, if you're looking to add a bit of a local twist to your drinks menu, there are plenty of options to choose from!


Sustainable Sips


Food waste is a huge problem. Every year, billions of pounds of perfectly good food ends up in the bin. Plus, producing that food uses valuable resources like water, land, and energy. That's why more and more drinks brands are working to tackle the problem of food waste. From using wonky fruit to infuse water to making beer out of surplus bread, these brands are creating sustainable sips with less environmental impact.


And they're not just doing it for the good of the planet - they're doing it because they know that their customers care about sustainability, too. So, whether you're looking for a delicious way to reduce your food waste or are just curious about what sustainable sipping is all about, keep a look out for these more eco-conscious brands.


These are just some of the key trends we are currently seeing in the on-trade drinks industry. As always, staying up to date with consumer choices is essential to ensure you provide customers with the beverages they want. So, if you're looking to update your drinks menu or simply want some advice on the most suitable on-tap beer brands for your bar, then get in touch with us today. And for further info on some of our fantastic beer, wine and spirit partners, scroll through our slider below to see a small selection of some of our fantastic beers, wines and spirits partners.


Do you have any other tips for staying ahead of the curve in the on-trade drinks industry? Let us know in the comments below!

A small selection of our suppliers who can help!

1) A drinks wholesaler with a difference


The greatest drinking experience naturally requires the best selection of drinks. And with over 4000 different product lines, Matthew Clark has enough to stock a bar that can meet any order - whatever the request.


Their range of over 1400 carefully sourced wines has been selected with the On-Trade in mind. A vast portfolio of spirits is available in no short measure, from good quality house pours to the most premium. They also have a flowing assortment of craft beers, ales and ciders and an extensive range of soft drinks. Can’t find what you’re looking for? Ask one of their knowledgeable team and they will go above and beyond to meet your product needs.

Contact Beacon and let us find your perfect supplier pairing!

Click here to see the full list of our beverages suppliers.