Breakfast is, of course, a big deal for hotel guests, with the research showing that it is the benchmark for one in 10 consumers. In fact, almost a quarter (22%) say that breakfast quality is one of their top three priorities when choosing a hotel. As the sector comes through the coronavirus pandemic, the most important meal of the day will need some extra thought. 

Of the 76% of consumers who currently use the breakfast room,  37% want to continue to use it. However, around a third (32%) would prefer to avoid other hotel guests and just over a quarter (27%) would rather avoid the breakfast buffet altogether. In fact, Delifrances research shows that almost half (45%) of guests would be willing to pre-book a dining time slot for breakfast or use more tech during the ordering process - for example, a click-and-collect service. 

While the logistics of breakfast are set to evolve, so are the choices. Just over half of respondents (51%) say their breakfast buffet selections are likely to change, with half of those consumers shunning the buffet altogether. Elsewhere, the key requirements call for individually wrapped products, better coverings and for the buffet to not be self-service. On the flip side, just under half of the consumers (49%) don’t think their buffet choice will change. Within that number, three-quarters don’t want the choice to be limited, while 42% want to be able to choose their own portion sizes.