As consumers continue to seek both high quality and ethically friendly products within the hospitality sector, their habits have become the driving force behind the latest trends. Beacon, Britain’s leading purchasing company, has worked closely with its suppliers to offer advice on how operators can get ahead of the competition.
Christopher Johnson, Buyer from Beacon, commented: “It is crucial for operators to adapt their offering to suit the needs of their audience. With luxurious and socially-conscious products as a top priority for many consumers, it’s important that establishments such as hotels reflect this offering in order to stand out and connect with their audience.”
Living in luxury
Away from home, guests are looking for a touch of luxury to spoil themselves with, perhaps after a long day of business meetings or a busy day of sight-seeing. Insight from Bunzl Catering Supplies highlights that guests expect quality and luxury amenities in their room, including toiletries. Offering these to consumers can vastly improve a guest’s overall perception of the level of service provided by the hotel. Therefore, it is important for establishments to offer attractively presented and desirable toiletries in generous sizes to maximise a positive in-room experience.
First impressions count
Creating the right impression for your guests is essential in hotels and hospitality. Star Linen suggests that stylish bedding can help you achieve this. When it comes to linen for hotels that want to sell a pure, clean image, white bedding is still the favourite as it reflects cleanliness and crispness. However insight states that many hotels are now looking at adding colour and texture to their rooms to help give them warmth. This can be achieved by introducing runners and cushions to bedroom suites and as well as being a low-cost way to update your décor, adding throws and runners to beds can protect your white linen from damage caused by cases. Using these easily changeable accessories also means schemes can be adjusted to tie in with interior trends or seasonal events – such as Christmas.
Trending toiletries and feel-good factor
Consumers are increasingly seeking ethical products that demonstrate social responsibility and support local communities for an improved ethical lifestyle. Research from Bunzl Catering Supplies shows that popular products include those that offer a reduced impact on the environment, such as shampoo packaged in recycled materials, and soap in compostable wrappers, as well as a rise in the demand for alternatives to single-use plastic.
A premium, in-room spa experience is also becoming sought-after by consumers, particularly through the inclusion of products that feature natural and active ingredients. Further insight from Bunzl Catering Supplies highlights that incorporating these elements into an establishment’s toiletries offering is an option, but these products must complement the style and feel of a hotel to ensure all elements of a guest’s experience are on-brand.
By offering consumers extras to aid relaxation, as well as ethical products that demonstrate social responsibility, establishments will be able to deliver a stand-out experience while also meeting the audience’s needs and standing out from the crowd.
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