< Back to news 21 November, 2018

Mutual Attraction - Appealing to Millennials

With research showing millennials enjoy eating out more than any other generation , Beacon, Britain’s leading purchasing company, is sharing some top tips on how to attract this crucial audience.

Alice Bexon, Purchasing Manager at Beacon, commented: “There is no denying that millennials are rapidly re-shaping the way establishments operate. With many younger consumers adopting a plant-based diet or avoiding alcohol, there’s a definite shift happening in the industry. Whether it’s refreshing drinks menus, expanding vegan options or prioritising the aesthetics of a dish for sharing on social media, we’ve compiled our top tips to get ahead of the competition and capitalise on millennial tastes.”

In recent years, there has been a phenomenal rise in consumer generated food photography, with diners displaying a strong desire to get that perfect picture for social media, and restaurants are reacting to this[i]. Arguably one of the biggest drivers of footfall and revenue, it is more important than ever before to make food visually appealing to attract snap happy customers, and to create an advantage over competitors for those social posts and reviews. Beacon’s supplier, Classic Fresh Foods believes operators can create a pleasing aesthetic by incorporating colourful vegetables or edible flowers to dishes, with popular varieties including borage, apple blossom and chive flowers. The bar is set higher than ever, with operators expected not only to create delicious food but to present it in an ‘instagramable’ way[ii] to attract that social media savvy audience. We recommend bright colours, fresh ingredients and thinking about how a dish will look when developing new menu inclusions.