Beacon, Britain’s leading purchasing company, is encouraging operators to expand their ranges of English wine and explore varieties of the popular drink, following news that producers are on course for their best and biggest vintage ever. The strong harvest is a result of the unusually warm weather conditions throughout June and early July.
Beacon recognised earlier in the year that English wine was proving extremely popular, particularly sparkling wine. Insight from supplier Molson Coors indicated that sales of English sparkling wines increased by 25% in the last financial year, accounting for an additional 350,000 bottles sold. English wine production is expected to soar, with Alliance Wine predicting production will reach 10 million bottles by 2020, with the recent good weather providing a further boost.
Paul Connelly, Managing Director at Beacon, discusses the current English wine market: “Now, not only is English wine soaring in popularity, it is soaring in supply! We recommend that operators take note of this and get ahead of the game by looking into the variety of English wine options available and stocking their shelves with homegrown tipples. They should take this time to explore the options available, to create a range that will really satisfy increasing demand and excite consumers, especially with the uncertainty of Brexit continuing and the potential for import costs to rise. Home grown food and drink could be the way forward and one thing’s for sure: the popularity of English wine, like the grapes, is only going to continue growing through 2018 and beyond!”
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