< Back to news 06 October, 2016

Molson Coors launch Pravha

Beacon supply partner, Molson Coors, launches a brand new beer, Pravha, into the UK on-trade. The 4% ABV premium beer from the brewers of Staropramen has the iconic flavour and gentle bitterness of a high quality Czech pilsner, but is also crisp, light and refreshing.

Guest article: Molson Coors

Pravha is available exclusively on draught and is made with two specially selected malts and three Czech hops. The launch is being supported by point of sale material including stylish glassware, branded fridges, bar runners, coasters and signage.

Pravha will be brewed using the passion, ingredients and knowledge of the famous Staropramen brewers and represents the unexpected side of Prague, by offering a twist on the classic Czech pilsner.

The new 4% ABV beer has been designed to leverage the increasing consumer demand for beers with personality as well as great flavour.

Ali Pickering, Portfolio Brand Director at Molson Coors, says: “In Prague there’s always something new and exciting going on underneath the surface of the city. In the same way, Pravha is the unexpected side of Staropramen, an unexpectedly refreshing drinking experience that you might not expect from a Czech pilsner.

“In introducing this beer to the on-trade, we hope to excite customers and consumers and drive increased rate of sale in the premium world beer category. We think this is the perfect beer for after work with colleagues or a night out with friends.”

To find out more about Pravha click here or contact Beacon today on 01904 695588.