< Back to news 11 August, 2016

A bold new look for Bulmers

Bulmers, available through Beacon supply partner Heineken has introduced a brand new look and bottle shape which is now available to order.
Guest article: Heineken

The striking new design and 500ml bottle draws on the brand’s heritage and orcharding credentials, clearly heroing the apples, alongside a revamped logo and bold labels. Bulmers’ new design reflects the founders’ Fred and Percy’s pioneering attitude to cider, as well as providing quality cues.

The re-launch of HEINEKEN’s leading packaged cider will drive value in the category and build licensees’ businesses by commanding a premium price.


Emma Sherwood-Smith, cider director at HEINEKEN said: “We’re clearly calling out Bulmers’ 130 years of cider making expertise. We continue to push the boundaries of cider, with our new look, our consumer marketing and our associations through music, partnerships and festivals.

“The space in fridges is becoming more competitive, so it’s right that the most famous packaged cider brand[1] should stand out on the shelf.

“This £2m re-launch of Bulmers injects excitement and stand-out in the cider category, and consumers won’t be able to miss them in their favourite outlets.”

To find out more about Beacon and our supply partners, click here. Alternatively why not contact the Beacon team on 01904 695588.


[1] TNS, TOM awareness total universe MAT, 29th of March 2016