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< Back to news 13 June, 2016

Matthew Clark excel at Sommelier Wine Awards 2016

The Sommelier Wine Awards is a wine competition with a difference. Britain's only on-trade wine competition, it focuses entirely on wines aimed at the on-trade. Since it started in 2007 it has grown to become the first point of reference for the UK's on-trade wine buyers as well as the key competition for wines trying to increase their presence in hotels, pubs, bars and restaurants.

Matthew Clark win Fine Wine Merchant of the Year!

Beacon is delighted to announce that supply partner, Matthew Clark have won this prestigious award for their wine selection at the Sommelier Wine Awards 2016.

Simon Jerrome, Wine Purchasing Director at Matthew Clark states:

"This is fantastic news and testament to the hard work that the whole buying team have put into sourcing the right range for the On-Trade. I’d also like to thank our suppliers for their support and whose wines have helped us to win this award. I look forward to continued growth and improving our range each year"

To view the full list of award winning wines available from Matthew Clark, click here.

38 medals and a 110% increase in the number of gold awards...

Making customers aware of the award winning wines on your wine list demonstrates your desire to sell high quality products and gives your customers a reason to spend more on a wine. That’s why Matthew Clark is delighted to have 38 wines accredited at the prestigious Sommelier Wine Awards 2016.

Golds include the first Romanian wine ever to win a Gold medal (The Daciana Sauvignon Blanc, code: 29007), the now infamous Macho Man Monastrell (code: 29908), English sparkler Camel Valley Brut (code: 29093), and other wines from Austria, Germany, Argentina, and Burgundy, to name but a few!

An increase of nearly 40 medals just in the Gold and Silver categories, over such a range of countries, regions and styles shows that Matthew Clark is really providing Sommeliers, customers and the on-trade with what they need.

Benefit from award winning wines on your wine list!

Offering award winning wines by the glass is a must for businesses that want to stand out from the competition. Allowing your customers to taste a higher brow wine by the glass can increase their spend in your outlet as they sample multiple offerings or go on to purchase the whole bottle – something they may not have done had they not ordered their first glass.

Staff should not be underestimated when it comes to up-selling your wine offering. Your team are your most valuable asset and Matthew Clark is invested in staff training to ensure confidence and passion is present when in front of a customer. 

This in itself creates excellent opportunity for up selling.

Already trading with Matthew Clark through Beacon and interested to find out more? Simply contact your Beacon Account Manager or phone Beacon’s head office on 01904 695588.

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