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Top Design Trends for 2016

To help hospitality business owners develop a design scheme that is effective, attractive and on-trend, Beacon Design Services has taken insight from industry leaders, Dulux Design Services and its 2016 colour and design trends. Read on to discover why using colour is key to maximising guest experience.

Chris Johnson, Design Services Manager at Beacon, commented: “The insight that we are able to obtain from working with an industry leader such as Dulux is second to none, with trend research and analysis from internationally renowned designers. Hotel owners can utilise trends in colour and interior design in very specific ways in order to produce different results. For example, I wouldn't commonly use a lot of yellow in a bedroom, as it can be quite an alarming colour. However, using it in certain accents throughout the room can inspire creativity and joy, such as the stitching in the headboard. “When using colours, hoteliers should carefully consider their connotations and effects. Red for example is stimulating but when used excessively can be overwhelming; orange has the energy of red but is much warmer and more inviting; green is a colour that goes with almost anything and produces feelings of tranquillity; finally blue emotes feelings of professionalism and trust.” 

Gold is making an appearance across the domestic, retail and hospitality sectors in all aspects of design and Dulux’s Colour of the Year for 2016 is Cherished Gold. Gold is a hugely versatile colour and can be used to create bold effects with statement accessories or a feature wall, but can also be equally subtle when used as an accent. Naturally, gold carries strong connotations of elegance and luxury and can be used effectively to bring a premium element to a hotel’s design scheme. 

design image - example cherished gold

It can often be intimidating to use darkness in design and, typically, business owners want to keep the design bright and airy. However, people need an equal balance and this should be reflected in the hotel design, particularly in bedrooms. Experiment with using a mix of natural and artificial light and creating light in dark spaces in order to build a comfortable and relaxing space for your guests. 

Experimental patterns and an organised lack of control is something that will feature heavily in interior design throughout 2016, particularly in urban properties. Bold lines and geometric shapes, used in conjunction with carefully crafted patterns and features create a modern and contemporary environment. Think outside of the box and use shapes and patterns as creatively as possible to sculpt a unique design in the hotel; don’t be afraid of creating something different.

Designers are constantly looking to the past for inspiration, appreciating historic trends and using this to influence future trends. Exposing original features in period properties and combining this with modern design, for example, is becoming increasingly popular in interior design and gives the hotel a sense of heritage, whilst ensuring it stays current.


Like many things, the interior design world is heavily influenced by trends in popular culture. Sharing words as an integral part of the hotel design is an effective way to engage guests and let the design tell a story. Using words
and imagery can also be used to communicate the hotel’s personality. Consider a bold feature wall using words and images upon entry to the hotel to set the tone of the design throughout. 

design image - example typography

For more information about Beacon Design Services please visit www.beaconpurchasing.co.uk or follow Beacon on Twitter @Beacon_YPP.