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< Back to news 13 January, 2016

Hotels can boost profits with new Commercial Healthcheck

Beacon partner, Michels and Taylor are pleased to announce the launch of an exciting new product designed to maximise revenue for hotels of all shapes and sizes. Their new Commercial Healthcheck promises big returns and ground-breaking changes.

Designed to drive healthy revenue and profit growth, the Commercial Healthcheck's top-line snapshot provides hotel owners, investors, and managers with a clear insight into the strength of their sales, marketing, PR and revenue management disciplines.

The Commercial Healthcheck will work for any hotel, whether independent, branded, owner operated or otherwise. Every revenue stream is considered for optimisation, from rooms and restaurants to spa, leisure, golf, and retail. The process is overseen by senior commercial leaders at Michels and Taylor, lending support to your business to ensure there is minimal disruption to the hotel at every stage of the review.

The process involves three stages, all of which Michels and Taylor conduct on site. Phase one focuses on research, the Healthcheck itself, which takes place over two days, phase two involves a debrief session with the team where an action plan is shared. The third and final phase takes place around six months later, to assess progress on the action plan and review the next steps for the business.

Hugh Taylor, OBE states “With so many focus areas in the business at any given time, it can be easy to lose sight of the bigger opportunities. Our Healthcheck helps hotels get back in tune with what the wider industry is doing, and to realise the potential of every aspect of their business. We have already witnessed the outstanding results possible for our clients.”

Detailed questioning will address core business strategies, such as hotel identity, customer value and spa or leisure ‘fit’ within the target demographic. Following this, detailed analysis will take place including competitor assessments, return on investment (ROI) of activities and hotel placement against industry benchmarks. The outcomes include:

  • Hotel is correctly positioned within the marketplace
  • Sales action is sustainably proactive
  • Measurement and control mechanisms are effectively utilised
  • Sales strategy is clear and embedded within the business
  • Risks and opportunities are identified
  • Pricing is rationalised and reflective of demand
  • Market intelligence is utilised to benefit the business
  • Booking channels are effectively managed

The Commercial Healthcheck is sure to motivate hotels and investors across the globe. With many hospitality businesses still reeling from the knock on effects of recession, reduced tourism and increased overheads, this service launch could not have come at a better time.

To find out more about this exciting new product contact Beacon supply partner, Michels and Taylor via your Beacon Account Manager or alternatively contact Beacon today to find out more about our offering and how you can benefit from exclusive pricing from our supply partners.

Michels and Taylor will be exhibiting at The Beacon Exhibition, stand 72. The event is free to enter and there's still time to register. Click here for more information.