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< Back to news 05 October, 2015

The nations favourite.

The nation’s favourite egg; research reveals our most popular choice of egg for British Egg Week.

Today marks the beginning of British Egg Week (5th-11th October), so we’re sharing the nation’s favourite way to eat their eggs in the morning. How do you serve yours?

Our recent survey revealed that Brits are picky when it comes to their egg choices. Nationally, the fried egg is the favourite (36%), with scrambled egg second (25%), followed by poached in third (18%). Boiled, the most traditional choice was chosen by 6% of people and speciality egg dishes - such as Eggs Benedict or Eggs Royale - chosen by just 4%.

Both location and age also affect egg choice, with different eggs styles proving to be popular in different areas and among different age groups.

images of egg dishes

The Egg Preference Postcode

Did you know that...

  •  18-24 year olds across the UK, and people in Northern Ireland prefer theirs scrambled?
  • Whereas 25-34 year olds in the North East like theirs poached?
  • 45-54 year olds in the South West want theirs fried?
  • Yet 55+ year olds in Scotland would prefer theirs boiled?
  • Finally, 55+ year olds in London would choose speciality eggs, such as Eggs Benedict

The research into Britain’s breakfast habits also revealed that almost half of those surveyed eat breakfast out more now than they did five years ago. On average Brits are now spending £7.31 on breakfast outside of the home, with an indulgent 1% of those asked splashing out on more than £21 – totalling a massive £76 million spent on eating out for breakfast every day.

For more information about how Beacon could help your business improve its breakfast offering, contact our team today.