One of Beacon's largest drinks suppliers, Matthew Clark, has responded to the increasing trend of consumers trading up and opting for higher quality wines by adding over 30 new boutique producers from across the Old and New World to its new wine list.
Matthew Clark insight reveals that consumers appear to be enjoying premium wines increasingly whilst drinking out of home. Premium still wine sales throughout Matthew Clark’s customer base are up 10.7%[i] on last year. Sectors which have seen a particularly strong performance are restaurants (up 14.5% on last year) and Gastro pubs (up 52%).[ii] The new producers introduced to Matthew Clark’s list have been hand-selected by Matthew Clark’s expert buying team in response to consumer trends moving towards more premium offerings.
With Sauvignon Blanc accounting for nearly 43%[iii] of Matthew Clark’s premium still white category with a growth of 6%[iv] on last year, this has been an area Matthew Clark has looked to expand in Old World and New.
With New Zealand Sauvignon seeing a surge in sales in high-end outlets including prestige hotels and gastropubs[v], Matthew Clark has bolstered its range with the introduction of exciting Hawke’s Bay producer Te Awa, known for its Left Field range which includes an acclaimed Sauvignon Blanc. With French Sauvignon Blanc making up over 32% of French white wine volume[vi] Matthew Clark has also looked to the Old World to satisfy demand for this bestselling grape and brings on board Maison Sauvion from the Loire. A self-styled “Façonneur de Plaisir", (The Pleasure Maker), winemaker Pierre-Jean Sauvion is known for his Gros-Plant Sauvignon, as well as his Haute Culture Château du Cléray" Muscadet Sèvre & Maine sur lie. Elsewhere the French range has also grown with the addition of 13 new boutique wineries including a selection from Burgundy responding to 20% surge in Chablis sales over the last year[vii], meeting the increasingly high customer demand for quality as well as value.
With customers increasingly discerning, and seeking out more interesting selections, Matthew Clark has ensured that its new list has a diverse range of wine on offer with inclusion of lesser known regions and varietals. Having seen 130% growth[viii] in its Campania wines over 2014, Matthew Clark introduced a Falanghina and a Fiano from Campania producer San Salvatore in response to this growing enthusiasm for Italy’s lesser-known gems.
Simon Jerrome, Purchasing Director of Matthew Clark comments: “We’re delighted to welcome so many new top producers to our 2015 list. Our customers are increasingly looking to up their offering of quality wines delivering good value as consumers are not only more willing to trade up but more interested in trying new things. We have welcomed producers from all corners of the world this year which adds even greater character to our wine list. We have new producers from Australia, Argentina, USA, Spain, Hungary, Romania and the UK as well as France, Italy and New Zealand - all selected to fulfil growing customer demand for premium wines.”
The new list is out now following the unveiling of Matthew Clark’s additions of over 30 new producers at its most successful customer event ever #WhyWeLoveWine held in March of this year attended by nearly a thousand people.
[i] Matthew Clark MAT to 31/12/14 [ii] Matthew Clark MAT to 31/12/14 [iii] Matthew Clark MAT to 31/12/14 [iv] Matthew Clark MAT to 31/12/14 [v] Matthew Clark MAT to 31/12/14 – 10% uplift in prestige hotels and 42% uplift in gastropubs [vi] Matthew Clark MAT to 31/12/14 [vii] 20% year on year increase in volume sales of Chablis in premium bars. Matthew Clark Insight MAT Dec14. [viii] Matthew Clark MAT to 31/12/14