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< Back to news 02 July, 2015

Bidvest 3663 change name to Bidvest Foodservice

On 1st July, Beacon supply partner and UK wholesaler, Bidvest 3663 has changed it's name to Bidvest Foodservice. Bidvest Foodservice unveiled a new logo as part of the change and the website address will now be

Guest article: Bidvest Foodservice

Bidvest Foodservice are delighted to let you know that on 1st July they changed their name to Bidvest Foodservice.

Our new name reflects the Bidvest group’s long term commitment to driving leadership and innovation within the foodservice sector. Working as part of the extended Bidvest family, the Bidvest Foodservice devision will be able to access best practice from around the world and use this to better support you and your business.

"Changing our name signifies much more than redesigning a logo,” said our chief executive, Andrew Selley. "Our new identity marks a new era for Bidvest Foodservice in terms of culture, our structure and our operations."

"As Bidvest Foodservice, it’s our mission to deliver service excellence, make life easier and help our customers to grow. We are fully committed to investing in our local depots, our product ranges, our teams and our services, doing this in a way to best meet your needs now and in the future. Most importantly we want to make sure we offer you the best foodservice experience in the market.”

In line with the name change, from 1st July our new company logo began to appear across livery, signage and communications and our new website has been fully rebranded with a new address and all our email contact details will change to

In addition, our independent 3663 Catering Equipment business will update its trading name to Bidvest Catering Equipment, and along with Bidvest Hospitality Design this will operate under the new banner name of Bidvest Catering Supplies. The website will also move to a new location,

Rest assured these changes do not affect any of our terms and conditions. This is simply a change of our trading name and branding. Our registered company, BFS Group Limited remains the same.

Already a Beacon customer? Don't worry, If you have any questions about any of this then please do not hesitate to your Beacon Account Manager or call the Beacon Head Office on 01904 695588.