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< Back to news 02 April, 2015

New rules on labelling the origin of fresh meat apply

New rules on country of origin information for meat from sheep, pigs, goats and poultry came into force on the 1st April 2015.
New rules are now in place linked to the labelling of fresh, chilled or frozen meats. Under these new rules, which came into force on the 1st April 2015, all pre-packed fresh, chilled and frozen meat from sheep, goats, pigs and poultry on sale in the EU must be labelled with details on where the animal was reared and slaughtered. 

If animals were born, raised and slaughtered in the same country, then the label can simply state the "origin" country. These new rules were required under the Food Information for Consumers Regulation of 2011.

Unlike the specific country-of-origin labelling on beef, which has been mandatory since 2002, there is no specific requirement for the manufacturer to state where the animal was born. The commission stated that to label meats with the place of birth would be "costly and disproportionate" as most customers are more concerned about where the animal was reared as opposed to their specific place of birth.

Whilst not yet in effect, the Commission is also exploring extending this new ruling to processed meats and meat preparations.

Beacon is currently working with supply partners to ensure that this new regulation is reflected on their product lines available.

Should you have any questions, please contact Senior Food Buyer, Emma Warrington on 01904 695588.