Beacon supplier ‘Intervino’ provide unique personalisation services for independent businesses, through to multi-national corporations. In the second of our special reports, we look at their role in the phenomenal success of Coca-Cola’s #ShareACoke campaign.
In an age of mass production and identical offerings, consumers want to be treated as individuals. Intervino’s personalisation services enable every business to meet that challenge. Whether an independent hotel or one of the largest global brands - such as Coca-Cola. All of us have searched the shops for a Coke with our name on it this summer. For those who can’t find one, Intervino have a simple and spectacular solution.
“As Coca-Cola’s exclusive fulfilment partner for #ShareACoke, we provide an e-commerce site www.mycoca-cola.com where consumers can order iconic glass Coke bottles with their name on - even if their name is Zebedee.” says Matt Young, Intervino’s Gift Experience Manager. We then carefully personalise and safely deliver their order anywhere in the UK or Ireland. In just 3 months, over 750,000 bottles have been bought.
“Everyone likes the personal touch and when you combine personalisation with a popular brand – be that your preferred soft drink or favourite pub – it creates a powerful bond that consumers love.” Coke’s first sales increase in 10 years has been attributed to the 2014 #ShareACoke success.
Of course, you don’t have to be the size of Coca-Cola to benefit from Intervino’s personalisation services. “We can individually personalise almost anything, whether an item we’ve sourced for you or your own products. We also provide individually personalised gift boxes and luxury packaging. Personalised items can be delivered direct to clients, or to your venues or a logistic hub. Our service is perfect for CRM tools, VIP welcome gifts, incentive and reward schemes, and direct marketing.”
Holly Bass, Intervino’s Operations Director, adds “All our items are hand-finished and the last thing we see is the first thing your clients see. It’s vital to us that every item is perfect first time and we work extremely hard to achieve that. We offer free advice on creating your designs, and on the best way to cost-effectively achieve your marketing aims.”
With no Minimum Order Quantity , a free design service, high quality gifts, low pricing and simple ordering – Intervino’s personalisation services are the perfect way to bring the Coke effect to your business.