Beacon supplier ‘Intervino’ provides uniquely personalised beverages for independent hotels, through to multi-national corporations. In the first of 2 special reports Dower House Manager Anne Dobbs explains how personalised wines maximise her client satisfaction.
“To be successful in hospitality, you have to get every detail right” says Anne Dobbs. “And you have to offer something different to the competition”. As Manager of the outstanding Dower House Hotel, Anne knows what she’s talking about. This boutique hotel is a relaxing haven, nestled in Lincolnshire’s Woodhall Spa. She believes these two factors are vital to Beacon hotels, restaurants, pubs and clubs.
A simple solution is to use the unique Own Label Wines provided by Intervino Ltd. Anne’s house wines (pictured) prove extremely popular with clients: “There’s a real wow factor when clients see the wines and because the hotel have complete control over the label designs – they match perfectly with our ethos. People seem to enjoy the wine more when it has a branding that they can instantly relate to and when it fits in with their surroundings. Own Labels also make it harder for clients to price match wines.”
Intervino enables Anne to change the label designs whenever she wishes. “We can offer everything from a single bottle of personalised Congratulatory Champagne for a wedding party - right through to 100 bottles of personalised wine for a corporate function. We can put the event name and logo on the label, as well as our own branding.” The ability to do this at no extra cost is a great way to add value for clients. Better still, Intervino uplift unused bottles even if they’re personalised.
Richard Askam, Intervino’s MD, points out that Own Label Wines provide free marketing for businesses. “Rather than customers sitting with a bottle that advertises someone else’s brand, Own Label Wines mean your clients pay to sit and advertise your own brand.” This can work really well in a chain, where a bottle design can include both the parent group’s logo – and the individual establishment’s identity.
“Intervino has no Minimum Order Quantity and offers a free design service” praises Anne. “Thanks to their scale, the additional cost of Own Label Wines is negligible. The difference is that personalised wines seem to be more popular with clients and can therefore support a higher price point. Intervino’s service, delivery and ease of ordering are first class – and of course the wines taste delicious!”