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< Back to news 18 September, 2014

Direct Seafood champion fish traceability

It has recently been reported, as a result of an investigation conducted by Which? that around one in six of the fish sold in UK takeaways are labelled incorrectly. Beacon supplier Direct Seafoods are proud of their traceability and tell us why...

It has recently been reported, as a result of an investigation conducted by Which? that around one in six of the fish sold in UK takeaways are labelled incorrectly, with fish and chip shops regularly source cheaper species of fish before selling them to customers as cod and haddock.

Beacon are extremely proud of the supply partners that we work with and are delighted to see the positive stance on the inaccurate food labeling of fresh fish from our supplier Direct Seafoods, who have submitted the following statement.

"Direct Seafoods, as the premiere national supplier of fresh fish to restaurants and caterers in the United Kingdom, is deeply committed to correctly identifying the species of fish it sells and unreservedly condemns the substitution and falsification of information relating to such supply.

As a group, our buyers adhere to a restricted supply base that has been fully audited by our Quality Assurance team. We take great pride in being able to trace our fish back to source, in many cases back to the catching vessel. We have achieved this by shortening the length of our supply chains where ever possible. To bolster this we select samples of fish that cannot be easily identified by sight and conduct DNA tests to ensure our source has correctly labelled the product. To date, we have not found any incorrectly labelled product.

As part of our ongoing development of our supply chain due diligence, we are closely involved with the MSC MOTS project (MSC online transaction solutions). This project will be the first fully integrated tool, which will insure full traceability from boat to plate.  We believe being able to trace supply will become an essential requisite for ethical suppliers."

Interested in working with Beacon and gaining access to our supply base for your business? If so, please click here or call us on 01904 695588.

Source: Daily Mail and Direct Seafoods