Personalised services work. You like it. We like it. Your customers love it. Coca-Cola puts it to use on their named bottles. Youtube creates tailored playlists based on your browsing history. With personalisation all around us, why not embrace the trend and see what it can do for your business?
As a purchasing partner driven to grow businesses’ profitability, Beacon is pleased to have enlisted the leading personalised gift specialists, InterVino, to help you deliver bespoke guest service and boost customer loyalty through cost-effective solutions that create immediate, long-lasting interaction with guests.
Offering a wide choice of unique gifts including personalised beers, wines, champagnes and spirits, as well as a wide range of non-alcoholic customised gifts, InterVino is one of the best known companies most of us have never heard of. For almost a decade they have provided gift order fulfilment services to Interflora, Moonpig and John Lewis Partnership. Born out of an award-winning regional wine merchant, InterVino is built on 50 years’ experience of the UK drinks industry and have recently been chosen as a fulfilment partner for Coca-Cola’s “Share a Coke” campaign.
“Receiving a bespoke gift with your name on it – and a strong brand identity on the same label – significantly builds the company-customer relationship that today’s organisations rely on,” added Richard Askam, CEO at InterVino. Many studies* echo this showing that individualised gifts reach out to consumers on a deep psychological level, increasing their engagement and loyalty through what doesn't even look like experiential marketing campaigns.
Particularly for customers in hospitality, the ability to offer own label wines is highly attractive. “One of hoteliers pointed out that instead of advertising someone else's brand on her wines, she can now advertises her own hotel on the label. Customers happily pay her to drink from a bottle that promotes her hotel’s brand,” explained Richard.
Highly creative and entrepreneurial, the team at InterVino understand the importance of preserving the unique nature of every business in a way it communicates with customers. Their bespoke service personalises every single label of every single bottle with a client’s unique design and message for individual recipients. One of the most attractive features is the lack of any minimum order quantity, which means it can cater for needs of any operator, regardless of their size. Richard says, “if you want a single bottle of personalised champagne branded with a guest name, we can do that. Or if you want 1,000 bottles of beer for a live event, with each bottle having its own unique label design, we can do that too.” There is simply no such thing as homogeneity when it comes to InterVino.
To learn more, click here to check out Intervino’s catalogue.
* Bloomberg BusinessWeek Research Services, “From Collaboration to Personalization,” March 2010