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< Back to news 20 March, 2013

Richard rolls out the barrel for his customers

Going the extra mile for a customer might sound like a virtuous slogan for a business, but what does it actually mean?

Going the extra mile for a customer might sound like a virtuous slogan for a business, but what does it actually mean?

For Beacon’s customer account manager Richard Butler, it can be expressed and measured in a number of different ways – on a daily basis.“I’ll change a beer barrel and clear the drains if I have to,” said Richard. “It doesn’t matter to me, as long as it makes my customers’ lives easier.

He said that the announcement of Beacon’s range of new services was music to his ears and validated the work he has been undertaking over the past three-and-a-half years. “The majority of my customers have come on board because of reputation Beacon boasts. Supplementing this with a range of consultancy and digital support can only add to this.

A lot of businesses will really benefit from the dashboard functionality of ‘My Beacon’ on the website. They just want their lives to be made simpler and with easy online access for pricing and invoicing, ‘My Beacon’ will be offering precisely that.”

Richard also said that the unveiling of design and consultancy services would also resonate with customers, who are always in need of ‘added value’ extras. “For example, a lot of my customers do ask for support when developing their drinks menus. If we can assist in an area like this – which we will – then we can carve ourselves a really compelling reputation.

We all know that we offer the best price deals and access to so many great suppliers, but to be able to offer even more is great. It definitely means we’re going the extra mile!