The environment and socially responsible Considerate Hoteliers Association (CHA) has announced that Beacon Purchasing, the largest purchasing consortium for the UK independent hospitality industry, is to sponsor the CHA\'s newly introduced award category - 'The Considerate Green Marketing Initiative of the Year'.
The new award is one of five categories comprising the CHA's prestigious annual 'Considerate Hotel of the Year Awards 2009/10' - celebrating the best in environmental and Corporate Social Responsibility (CSR) performance.
The awards are open to all hotels and guest-houses in the UK, with a closing date for entries of Friday, 19 March.
Commenting on Beacon Purchasing's sponsorship of the new award category, CHA Secretary John Firrell said: "We are absolutely delighted that beacon will be sponsoring 'The Considerate Green Marketing Initiative of the Year' award.
"beacon and it's Head of Sales & Marketing, Diane Webster, have done a fantastic job in developing beacon's award winning inetractive, environmental virtual website - entitled 'The Beacon Green Hotel' which comes complete with lounge bar, bedrooms, bathrooms, reception and even staff!"
"For our part, CHA's interntaionally recognised 'Green Source Guide' to sustainable procurement - which shows what you should look for environmentally when purchasing hotel-related products - has a natural link to beacon's exciting virtual initiative which indicates what products have these qualities. It is, therefore, only fitting that such an innovative and influential organisation such as beacon should be the sponsor of our new environmental award."
The awards will be presented in May at a gala lunch in London for the following categories: The Considerate Green Marketing Initiative of the Year 2009/10, The Considerate Sustainable Food 2009/10 Award, The Considerate Green Team of the Year 2009/10, The Considerate Green Champion of the Year 2009/10, and the main award - The Considerate Hotel of the Year.