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< Back to news 20 April, 2009

How local is local

During April we asked beacon customers logging on to the beaconpurchasing website what the local in 'local produce' means to them.

During April we asked beacon customers logging on to the beaconpurchasing website what the local in 'local produce' means to them.  

A significant number of consumers are now focussing on local produce, with over 50% of customers now requesting it when eating out.

Nearly half of those answering the beacon survey said that they considered local to mean within a 20 mile radius.  Although many suppliers hold a different opinion, believing that the definition refers to regional or even national products.

Chris Durant, Director of Beacon, said, ‘this raises a challenge for suppliers: how to meet a practical demand for local products at competitive prices, and within a framework of what ‘local’ means. The reality is that businesses are not going to get everything they need from within a 20-mile radius or at a price they want to pay.  However, our suppliers have taken leaps forward in this area over the past couple of years and I believe we are moving towards a greater consensus on what the standard and definition of local should be.

What does the ‘local’ in local produce mean to you?

Within 10 miles – 23%
Within 20 miles – 26%
Within 50 miles – 23%
Within the same country or region – 28%