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< Back to news 09 January, 2009

What does local mean?

The survey of 2,000 hospitality businesses found that three-quarters believed that true local sourcing meant within a 20-mile radius

The survey of 2,000 hospitality businesses found that three-quarters believed that true local sourcing meant within a 20-mile radius.

But it said this was inconsistent with the local claims made by many suppliers for products sold on a regional or even national basis.

Beacon director Chris Durant said: “This raises a challenge for suppliers, to meet a practical demand for local products at competitive prices and within a framework of what local means.

“The reality is that businesses are not going to get everything they need from a 20-mile radius or at a price they want to pay.

“But our suppliers have taken great leaps forward in this area over the past couple of years and I believe we are moving towards a greater consensus on what the standard and definition of local should be.”


More than half of restaurants surveyed said customers were requesting local food, though nearly half claimed they experienced no consumer demand for organic or free-range produce, even though 50% used such ingredients in their recipes.

Four out of five businesses surveyed said they had no responsibility to offer customers a healthy option, though 64% had adopted healthy eating principles in menu planning.